WhatsApp Privacy Statement
WhatsApp Business Cloud Privacy Statement
Effective Date: August 21, 2026
Last Updated: August 21, 2026
1. Who we are
SFLOW BV ("we", "us", or "our") is the controller for the personal data processed through this channel. We are registered in Belgium under company number BE 0785.972.390, at Polderstraat 37, 2491 Balen-Olmen. You can reach us at florian@sflow.be or +32 473 49 20 81.
We use the WhatsApp Business Cloud API to communicate with customers and prospects. This statement explains how we handle your personal data when you contact us through WhatsApp. For everything else on sflow.be, see our Privacy Policy.
2. Data we collect
When you communicate with us via WhatsApp, we may collect:
- Your phone number
- Your WhatsApp profile name and photo (if shared)
- Messages you send to us
- Media files you share (images, documents, etc.)
- Timestamps of our conversations
- Message delivery and read receipts
3. How we use your data
We use the collected data to:
- Respond to your inquiries and provide customer support
- Deliver our services and maintain business relationships
- Send you service updates you have asked for, with your consent
- Comply with legal obligations
4. Legal basis
We process the content of your WhatsApp messages on the basis of your request and our legitimate interest in responding to it. Where we send you service updates that are not a reply to your own message, we rely on your consent, which you can withdraw at any time. Where we have to keep records of a conversation, we rely on our legal obligations.
5. Sharing and processors
We do not sell, trade, or rent your personal data. Your WhatsApp communications are processed through Meta's WhatsApp Business Cloud platform, which is subject to WhatsApp's Business Policy and WhatsApp's Privacy Policy.
6. Data retention
We retain WhatsApp conversation data for as long as necessary to provide our services and comply with legal obligations. Message history may be retained for up to 2 years for business record-keeping purposes.
7. Data security
WhatsApp encrypts messages in transit between your device and the WhatsApp service. Because we use the WhatsApp Business Cloud API, which Meta hosts on our behalf, the content of your messages is decrypted and stored on Meta's servers so that it can be delivered to us. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
8. Your rights
Under the GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request a copy of your data (portability)
- Withdraw consent at any time
- Stop receiving WhatsApp messages from us at any time
To exercise these rights, contact us at florian@sflow.be. You also have the right to lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit, gegevensbeschermingsautoriteit.be).
9. Contact
If you have questions about this privacy statement or wish to exercise your rights, please contact us at florian@sflow.be or +32 473 49 20 81.
10. Changes to this statement
We may update this privacy statement from time to time. Any changes will be posted on this page with an updated effective date.